Alpha Fu®  Specifications

The idea of the "Alpha Fu®" streetbrand,  inspired  by the hiphop, kung fu and the skateboarding culture also inspired by   movies ,  break dance, graffiti, fiction and real life was born back in 2014 of  both those  concepts as described below, brought together "Alpha" &"Fu" and  have been developing since then, with a touch of Real Life   Philosophy. 

Alpha Fu® objective is  to support  the skateboard community  and industry to grow and develop and we are doing so  through skaters sponsorships  and by any other means. We provide  the   support our beloved skaters need to grow and develop. Another objective is to influence the young  generations to join us    and start their skateboard journey and avoid them to join gangs or any other criminal activity. This is the main reason since the beginning  why  Alpha Fu® was created in the first place, and this will remain our main focus.
The Alpha Fu®  logo was the very first design  to be made  and it has a  really cool meaning  behind it.  The logo has    3 pentagons on it and each one represents the number 5 (Curiosity and Adventure). The smaller   pentagon represents the five basic human senses, sight, touch, smell, taste and hearing  , the   middle  pentagon represents the outside human anatomy consists of the five basic parts, the head, neck, torso, arms and legs and the bigger  pentagon represents    the ecosystem  and the five elements   that allow  life to exist,   the five basic elements of nature:  water, air, earth, fire and aether, and the circle represents the world.   Also includes  the initials of the brand (A,F)   on the letters is where the magic starts, it plays with your visual   scotoma in other words, your visual physiological blind spot, you can only see the letter (A) if you focus your visual on it, when you're finally    seeing the letter (A)  you can not see the Letter (F) it gets blurred , the same  phenomenon   happens when you focus on the letter (F ) you can not see the letter (A) that's your blind spot (scotoma) your eyes can only see where you focus,  one letter at the time.  The Alpha Fu®   Chinese  translation   (阿尔法 福).  

"Alpha" is the first letter in the Greek alphabet, its privileged position lending itself as a metaphor for primacy or superiority since at least the 1300s in English.

By the 1870s, scientists were using the term "alpha  male" to refer to the most dominant male animal in a group—like an "alpha lion", who achieves top-dog status through dominant behavior. 

"Fu" was born from kung fu the chinese martial arts culture as well as  a reference    to Bruce Lee   the martial arts legend   "Alpha Male"  Born in Hong Kong back in 27 November 1940.

Alpha Specifications

1. Alpha the first letter of the Greek alphabet (Α, α), transliterated as ‘a.’. something that is first : BEGINNING
denoting the first of a series of items or categories, e.g. forms of a chemical compound.
modifier noun: alpha
"the α and β chains of haemoglobin"   
The   Alpha    Chinese  translation  (阿尔法)

BRITISH
a first-class mark given for an examination paper or piece of school or college work.
"he had been awarded alpha double plus"

ZOOLOGY•SOCIOLOGY
denoting the dominant animal or human in a particular group.
"the pack is a tightly knit, highly organized group, led by an alpha wolf"

INFORMAL
denoting a person who has a dominant role or position within a particular sphere.
"take turns cooking for each other if one of you is too much of an alpha chef"
short for alpha test.

ASTRONOMY
the first (typically the brightest) star in a constellation.
noun: Alpha
"Alpha Orionis"
relating to alpha decay or alpha particles.
"an alpha emitter"

2. a code word representing the letter A, used by Nato in radio communication.

Symbol: α
1. a plane angle.
2. angular acceleration.
3. ASTRONOMY
right ascension.

Synonyms & Antonyms for alpha
Synonyms: Noun

baseline, beginning, birth, commencement, dawn, day one, genesis, get-go (also git-go), inception, incipience, incipiency, kickoff, launch, morning, nascence, nascency, onset, outset, start, threshold.

Fu Specifications

kung fu noun: any of various Chinese martial arts and related disciplines that are practiced especially for self-defense, exercise, and spiritual growth

In language:   Fu (character) (福), meaning "buddha", "prosperity", "fortune", "good luck", "blessing", or "happiness" in Chinese
Fu (kana) (ふ, フ), a symbol in Japanese syllabaries.

OUR CORE VALUES

                      

Alpha Fu®, was founded on the principles, virtues   and values on which humanity has in common and that we should all enjoy these are:
 

• AUTHENTICITY 

• COMPASSION

• CONSIDERATION

• DIGNITY

• EQUALITY

• FREEDOM

• FRIENDSHIP

• FREEDOM OF THOUGHT

• FAITH

• GRATITUDE

• HUMILITY

• HONESTY

• HONOR

• HARMONY

• HOPE

• HAPPINESS

• HEALTH

• INTEGRITY

• KINDNESS

• LOVE

• LOYALTY

• PATIENCE

• PEACE

• POISE

• PROSPERITY

• PURITY

• RESPECT

• RECOGNITION

• SIMPLICITY

• STRENGTH

• SUCCESS

• TENACITY

• TRUTH

• TRUST

• UNION

• WISDOM

• TAKE CARE OF OUR CUSTOMERS

• WORK HARD, PLAY HARDER

• RESPECT FOR THE INDIVIDUAL

• STRIVE FOR EXCELLENCE

• NEVER SETTLE FOR GOOD-ENOUGH, ALWAYS PUSH THE ENVELOPE